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BSkyB 

Brand Value: $3,107 Million 

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 Snapshot

Brand Value - Methodology

Books: Irvine Welsh writes Trainspotting

Events: James Bulger; IRA bombs Warrington and London; civil war in Bosnia, Serbia and Croatia

Films: Indecent Proposal; Jurassic Park

Music: Take That have three number ones


"Right from the beginning, I said I wanted to be more famous than Persil Automatic," said Victoria Beckham. In 1993, she joined three other unknown girls to form The Spice Girls. We weren’t to hear from them for several years but Beckham’s ambition to be more famous than the country’s best known washing powder was astute.

'This was also the year that BSkyB was gaining real momentum. Three years since launch the satellite channel launched its first multi-channel package, offering 14 basic subscription channels. Thanks to BSkyB, the British TV audience were developing a voracious appetite for American television shows like The Simpsons.

It was a vintage year for advertising. Dunlop’s Dali-esque ‘Tested for the Unexpected” ad directed by Tony Kaye won awards for its epic campaign mesmerising viewers with surreal images of fat, gold buddhas, desert explosions and masked women and children. Levi’s 501 mesmerised two young girls with the vision of man washing himself in a creek. The soundtrack to the black and white ad by Stiltskin topped the charts the following year.

Boddingtons beer successfully transformed itself from a regional brand to a national brand with regional roots, “the cream of Manchester.” Before Melanie Sykes time, its award-winning campaign featured a glamorous woman applying face cream, which turned out to be the frothy head of Boddingtons. “By ‘eck you smell gorgeous tonight.”

The Intel Pentium processor became a household name with the, ‘Intel Inside’ campaign which features a well-known sonic logo.

 What do you think?

To celebrate our 50th Anniversary we have already chosen 50 Golden Brands from 1959 to 2008, but now we want you to help us choose the Golden Brand of 2009 which will be awarded at our 50th Anniversary Gala Dinner on November 16 at the Battersea Evolution.

Which brand do you think is worthy of our Golden Brand of 2009?

(All fields are mandatory)

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 Latest comments

Dyson

Surely an iconic brand, launched in 1993, but not mentioned in the archive. I confess a personal interest!

Posted by David Hollander on 7/23/2008 | 12:46 AM

Why

Why of all years pick thisOne for Persil

Posted by Tony scouller on 7/2/2008 | 12:26 PM

How to balance consitancy vs fame?

Hasn't Persil (certainly a great brand) been picked for a bad year (the rotting cotton debacle)? Does voting year by year favour "one hit wonders"? And how does one rate brands that have been both memorable and forgotten? An interesting, challenge!

Posted by Roger Wisdom on 6/25/2008 | 3:19 PM