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Tango 

You Know When You've Been Tango'd 

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 Snapshot

Brand Value - $5m

Brand Value - Methodology

Books: John Gray writes Men are from Mars and Women are from Venus

Events: IRA bombs Manchester; Fergie and Andrew split; Punch magazine closes

Films: Reservoir Dogs; Wayne’s World

Music: Take That sings “It Only Takes a Minute”


It was a good year for orange drinks. Tango’s “You know when you’ve been tango’d”, slapped its way onto the TV screens. Featuring a man being hit around the face by an orange-coloured person immediately after drinking Tango, the ad seized the imagination of children in playgrounds throughout the country. Britvic’s Tango later replaced the original “slapping” ad with an almost identical new creative featuring a kiss instead. The original ad was named the third best TV commercial of all time in a 2000 poll by The Sunday Times and Channel 4.

Fighting was a popular theme in toys and games. The Gladiators had become a huge TV hit and Gladiator dolls were popular toys for kids. Meanwhile, Mortal Kombat, one of the most popular computer fighting games ever, made its first debut, leading the House of Commons to question its suitability for children.

A bigger battle was ensuing in the world of telecoms. Mercury had the unenviable task of persuading an apathetic public that there was an alternative to British Telecom with its “Hats on the Phone” ad campaign. 

1992 was also the year we were introduced to Chris Evans on The Big Breakfast, Edina and Patsy on Absolutely Fabulous and sun, sex and sangria in the short lived BBC soap Eldorado. Then Calvin Klein taught boys to show their pants as Mark Wahlberg modelled CK underwear in low slung jeans.

 What do you think?

To celebrate our 50th Anniversary we have already chosen 50 Golden Brands from 1959 to 2008, but now we want you to help us choose the Golden Brand of 2009 which will be awarded at our 50th Anniversary Gala Dinner on November 16 at the Battersea Evolution.

Which brand do you think is worthy of our Golden Brand of 2009?

(All fields are mandatory)

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 Latest comments

Tango :)

I have always liked tango, i like the refreshong taste and the range of flavours you can choose from, x

Posted by Fiona on 11/5/2009 | 12:07 PM

Tango

Always made me check the colour of my foundation

Posted by Pauline Hunter on 2/18/2009 | 7:34 PM

tango

must be a household name'my Terry drinks it

Posted by patreachkerley on 2/17/2009 | 7:16 PM

Slap happy

Original, never saw the slaps coming making it very funny

Posted by Tango on 2/17/2009 | 6:30 PM

Tango tang

Its gotta be up there as one of the greats!

Posted by Kristy Longfellow on 2/17/2009 | 4:59 PM

tango the top 4

we'll be back

Posted by ryan jewitt on 2/17/2009 | 2:06 PM

tango

best of british

Posted by colin nicol on 2/17/2009 | 10:34 AM

Tangoooooooooooooooooooooooooooo!

It is true that there are Orangatangs!

But there is only one OrangaTango!

Posted by Fanta is for girls on 2/17/2009 | 10:01 AM

SAVE TANGO

You Know When You've Been Tango'd

Posted by Karen Saunders on 2/17/2009 | 9:28 AM