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Levis 

Launderette  

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 Snapshot

Brand Value - $1,785m

Brand Value - Methodology

Books: Margaret Atwood writes The Handmaid’s Tale; Jeanette Winterson writes Oranges are not the only fruit

Events: London riots; Gorbachev becomes Russian president; Boris Becker wins Wimbledon at 17; Live Aid

Films: Back to the Future; The Breakfast Club

Music: Whitney Houston sings “Saving all my love for you”; Mick Jagger and David Bowie are “Dancing in the Street”


We heard it through the grapevine sounded the death knell for Y-fronts across the UK, as Nick Kamen stripped down to his white boxer shorts to wash his Levi 501s in the laundrette. It was a seminal moment in advertising for many women and had a dramatic effect on the sales of both Levis jeans and boxer shorts.

It was a significant year for technology. The first version of Microsoft Windows was launched causing ripples of change across the computing industry. Then, a new telecoms company called Racal Limited was formed. It would later be renamed as Vodafone. On a slightly different scale of significance, it was also the year of the robots in disguise – Transformers.

Two food brands made an entrance this year. First, Dorset Cereals, the breakfast cereal that has quietly built market share ever since. Then there was HobNobs from McVities who first introduced the brand to Scotland. It was made especially for dunking in tea, a liquid in which it does not lose its shape.

“Cor, it stinks in here” were the immortal first words to usher in the BBC’s ambitious new soap Eastenders. It was also the year Cilla Black dominated Saturday night TV with Blind Date.

Flexi Singles, ultra-thin records were given free inside pop magazines, bags of cereal, new bank accounts and practically anything else that required a free gift this year. However, the sound quality was not fantastic while a 10 pence piece was needed to hold the record on the turntable.

 What do you think?

To celebrate our 50th Anniversary we have already chosen 50 Golden Brands from 1959 to 2008, but now we want you to help us choose the Golden Brand of 2009 which will be awarded at our 50th Anniversary Gala Dinner on November 16 at the Battersea Evolution.

Which brand do you think is worthy of our Golden Brand of 2009?

(All fields are mandatory)

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 Latest comments

W95

A sorry version of Windows was available in 1985.

Posted by Ken Charman on 4/11/2009 | 5:15 PM

Start Me Up in 1985?

Eh, Microsoft launched W95 with the Start Me Up commerical in 1995 not 1985!

Posted by John U on 8/14/2008 | 9:57 AM

Top Brand of Last 50 years

Initially, one thinks of Coco-Cola as the premier fmcg brand for globalisation. However, Microsoft has to win by a whisker, due to its relevance in defining the modern age.

Posted by Lee Turner on 7/1/2008 | 11:09 AM

How about the little red phone?

Direct Line started in April 1985. By cutting out the middle man, they virtually crated the direct provider marketplace in financial services; they genuinely broke the mould; and changed an industry.

Posted by Richard Orgill on 6/24/2008 | 10:17 AM