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Dulux 

Brand Value: $326 Million 

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 Snapshot

Brand Value - Methodology

Books: Alice Walker writes The Color Purple; Tom Peters writes In Search of Excellence

Events: The Falklands War; birth of Prince William; Princess Grace dies; IRA bombs London

Films: ET; Tootsie; Blade Runner

Music: Musical Youth sings “Pass the Dutchie”; Boy George sings “Do You really Want to Hurt Me?”


When we weren’t zooming around on our BMX Bikes wearing Ra-Ra skirts, legwarmers and Deelyboppers in our hair, we were painting our living rooms subtle pastel shades thanks to Dulux.

This was the year Dulux launched a new range of white paints, Natural Hints with the soundtrack, ‘Whiter Shade of Pale’ by Procol Harem. Natural Hints became one of the most successful new products in the brand’s history and lightened houses across the UK.

It was a good year for innovations from the classic ice-cream slice Vienetta from Wall’s to a range of adult’s gourmet snacks from Phileas Fogg. Using the strap line, “Finest food from around the world”, Phileas Fogg became a quirky advertising icon.

The rubber-keyed ZX82 Spectrum was launched in 1982 and became one of the biggest selling home computers with noisy games that had to be loaded from cassette tape. By the following year, its inventor Clive Sinclair was knighted.

Meanwhile Pampers made some significant tweaks to its nappies. They changed shape from the traditional wingfold into an hourglass with added elastic around the legs. And Araldite was winning awards for its iconic poster campaign Araldite "Sticks".

Then there was the Kodak Disc 2000, the first camera to use a disc shaped film. Initially popular as a novelty, the cameras were phased out by the end of the decade.

 What do you think?

To celebrate our 50th Anniversary we have already chosen 50 Golden Brands from 1959 to 2008, but now we want you to help us choose the Golden Brand of 2009 which will be awarded at our 50th Anniversary Gala Dinner on November 16 at the Battersea Evolution.

Which brand do you think is worthy of our Golden Brand of 2009?

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 Latest comments

Lucozade comment - Martin Watts

As part of the team who re-positioned Lucozade I have to correct the ad agency named - Leo Burnett was responsible for the advertising - O&M picked up the account later

Posted by Frances Harbutt on 5/23/2009 | 10:23 AM

Channel 4

Channel 4? Awful start. Ratings were microscopic - the remit to appeal to minority groups became a lame excuse for not needing to capture the nation's imagination - oh and there was a Equity member dispute - so major brands avoided advertising on it

Posted by Paul Longhurst on 7/4/2008 | 6:48 AM

Lucozade

Relaunch of Lucozade in RTD packs, forerunner of Lucozade Sport. Daley Thompson used as icon.
Masterminded by (Sir) John Robb, and Mike Fensome both of Beecham. Advertising input from Oglivy & Mather.

Posted by Martin Watts on 6/11/2008 | 12:11 PM