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Duracell 

No Ordinary Battery Looks Like It Or Lasts Like It 

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 Snapshot

Brand Value - $2,036m

Brand Value - Methodology

Books: The History Man by Malcolm Bradbury

Events: The Watergate scandal; the London Hilton Hotel is bombed by the IRA; Pol Pot becomes Prime Minister of Cambodia; Francisco Franco dies, signalling end of his 36 year dictatorship of Spain

Films: Jaws; Shampoo; The Rocky Horror Show

Music: Bohemian Rhapsody by Queen spends nine weeks at number one in UK charts; the tartan-clad Bay City Rollers and Rastafarian Bob Marley were unstoppable


It was a good year for Charlie. As Charlie Chaplin was knighted by the Queen, British women were dousing themselves in a new Revlon perfume called Charlie. Remember the song? “There’s a fragrance that’s here to stay, And they call it... Charlie, It’s kind of fresh, kind of NOW – Charlie! It’s kind of new, kind of WOW - Charlie!”

Young ladies were introduced to the delights of the Parker Lady Pens by actress Penelope Keith posing as Madame at a Swiss finishing school. “…your final and most important lesson: how to spend Daddy’s lovely money. Cheque books open girls, pens at the ready! A pen with style! A pen with à la!” The Duracell bunnies also made their debut this year, playing the drums “on and on,” as kids were told that milk is good for you.

Meanwhile, the Kevin Keegan perm was the height of fashion and Womblemania was gripping the UK. We were enthralled by a manic hotelier called Basil Fawlty, the shades of grey in The Sweeney, and a man with a big cigar, Jim’ll Fix it. As Margaret Thatcher won a landslide victory to rule the Tories, Wonder Woman kerpowed onto our TV screens.

We were told the Eight-Track Tape would revolutionise the way we listened to music in our cars, but the chunky cartridges filled with fraying tape didn’t hang around for long.

Quietly across the Atlantic, a 20 year-old Harvard student called Bill Gates launched a company called Microsoft in Albuquerque, New Mexico, USA. And David Ogilvy developed the "Don't Leave Home Without Them" ad campaign for American Express Traveller's Cheques, featuring Oscar Award-winning actor Karl Malden, who became the public face of the brand for 25 years.

 What do you think?

To celebrate our 50th Anniversary we have already chosen 50 Golden Brands from 1959 to 2008, but now we want you to help us choose the Golden Brand of 2009 which will be awarded at our 50th Anniversary Gala Dinner on November 16 at the Battersea Evolution.

Which brand do you think is worthy of our Golden Brand of 2009?

(All fields are mandatory)

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 Latest comments

Duracell

Amazing that one brand has dominated the battery landscape for so long.

Posted by Rosemary Canning on 10/22/2009 | 10:01 AM

good product

good product

Posted by chris on 7/6/2009 | 1:38 PM

Year question

I was Marketing Manager/Director at Duracell during much of the '80s, joining in 1981. I'm pretty certain that the bunnies ad (based upon the US version) was not made or screened until 1979/1980, having seen the show reel many times!

Posted by David Whiting on 6/13/2008 | 12:05 PM