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Coca - Cola 

Perfect Harmony 

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 Snapshot

Brand Value - $32,858m

Brand Value - Methodology

Books: Frederick Forsyth; The Day of the Jackal; Ted Hughes; The Crow

Events: Jim Morrison dies; Americans orbit Mars; Scottish football disaster; Swiss women get the vote; British soldiers shoot Belfast rioters

Films: Get Carter; Shaft

Music: Rolling Stones sing “Brown Sugar”; Clive Dunn sings “Grandad”


“I’d like to teach the world to sing, in perfect harmony,” sang Coca-Cola and a group of young people on a hilltop near Rome, Italy. The ad jingle was so popular that the song became a hit in its own right, albeit without the Coke references. The song has since been recorded over 75 times and is credited with helping Coca-Cola regain its status.

Meanwhile, Jimmy Saville was reminding us to wear car seatbelts with, “Clunk Click Every Trip.” The campaign helped to lay the groundwork for compulsory seatbelt wearing in the front seat, which was law by 1983.

Space Hoppers bounced into the UK in the summer of 1971 and hot pants were so popular that even Royal Ascot had to relax its dress code. And we were getting taller. Average height rose by two inches as we tottered around on high platform shoes.

Thank goodness for Nike. Its “swoosh” design was created this year, although the first shoes bearing the logo didn’t appear until 1972. There were a number of firsts this year – Gilette’s Trac II, the world’s first two-blade razor, the world’s first commercial microprocessor chip from Intel and, last but not least, the karaoke machine, invented in Japan.

When we weren’t bouncing around on Space Hoppers or tottering on platforms we were watching The Liver Birds, The Two Ronnies and The Generation Game hosted by a comedian called Bruce Forsyth.

 What do you think?

To celebrate our 50th Anniversary we have already chosen 50 Golden Brands from 1959 to 2008, but now we want you to help us choose the Golden Brand of 2009 which will be awarded at our 50th Anniversary Gala Dinner on November 16 at the Battersea Evolution.

Which brand do you think is worthy of our Golden Brand of 2009?

(All fields are mandatory)

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 Latest comments

The biggest and the best

Its full of sugar, not particularly kind to the environment but I love it more than any other. God Bless Coca Cola

Posted by Rachael Mills on 11/9/2009 | 2:34 PM

michelle_atkinson@hotmail.co.uk

Its the Real Thing

Posted by michelle on 6/19/2009 | 9:17 AM

Who is better?

take a look at the price of soda and understand the margins are enormous and the cusotmer acceptance is huge and the distribution is worldclass. Who is better?

Posted by Tim Malone on 5/13/2009 | 8:01 PM

There's nothing quit elike it...

Coca-cola wins for me every time - there's no competition ;-)

Posted by Julie on 4/17/2009 | 10:01 AM

Worldwide, everywhere, everyone

From the tiniest Latinamerican village to thelargest Asian town.

Posted by Brenda Cook on 3/20/2009 | 12:42 AM