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PG Tips 

Mr Shifter 

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 Snapshot

Brand Value - $35m

Brand Value - Methodology

Books: Deliverance by James Dickey

Events: Heathrow welcomes first jumbo jet; Gaddafi becomes Libya’s premier; Jimi Hendrix dies; South Africa cricket tour called off

Films: Mash; Love Story

Music: The Beatles split; glam rock arrives with T-Rex


It was a year painted with kaleidoscopic colours. As hippies brightened the high streets with patchwork gypsy skirts and shaggy Afghan coats, lorry drivers campaigned against the sad demise of the mini skirt. Meanwhile, Monty Python’s Flying Circus added its own swirl of colours with the new cult comedy series that broke all the rules. The first season was so poorly received that it was replaced by a farming programme in the Midlands.

Persil washing powder was all about the whites, following the launch of Persil Automatic. As a little, blond-haired girl played in a garden that looked like a summer meadow, her mother got on with the washing. “One of the signs of a mother’s care, Persil washes whiter...”

This year, PG Tips made its best loved TV ad starring the family of chimps who had featured in their ads since 1956. Two removal chimps are struggling with getting a piano down the stairs, until PG Tips refreshes them. “Dad, do you know the piano's on my foot?” “You hum it son, I'll play it!” This followed by the strap line, “There’s no other tea to beat PG.”

We were also humming the advertising jingle for a drink that was best shaken and not stirred. “Any time, any place, anywhere, there’s a wonderful world we can share. It’s the right one, the bright one, it’s Martini.”

Then the Stylophone, bringing electronic music to the masses, was launched using kids TV presenter Rolf Harris. The Raleigh Chopper also made an entry and swiftly became the coolest mode of transport for kids in the 70s. British fashion doll, Sindy won Toy of the Year thanks to her new hairstyle with a trendy centre parting.

 What do you think?

To celebrate our 50th Anniversary we have already chosen 50 Golden Brands from 1959 to 2008, but now we want you to help us choose the Golden Brand of 2009 which will be awarded at our 50th Anniversary Gala Dinner on November 16 at the Battersea Evolution.

Which brand do you think is worthy of our Golden Brand of 2009?

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 Latest comments

graham_lodge@hotmail.com

Quintessential British brand, promoted via an advertising campaign encapsulating British humour & their love of animals. Not forgeting 40 years of Brooke Bond Tea Cards bringing knowledge of the natural & scientific worlds to the British child.

Posted by graham lodge on 10/11/2009 | 5:30 PM

Smirnoff

Not a mention anywhere of Smirnoff,
"I Used to be" campaign doubled Sales in three years. I could pick other years about this time for the brand

Posted by Tony scouller on 7/2/2008 | 12:30 PM