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Heinz 

Beanz Meanz Heinz 

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 Snapshot

Brand Value - $226m

Brand Value - Methodology

Books: One Hundred Years of Solitude by Gabriel Garcia Marquez

Events: Wilson devalues pound; Six Day War in Middle East; Vietnam anti-war rally

Films: The Graduate; Bonnie and Clyde; Barbarella

Music: The Monkees sing “I’m a believer”


The world was painted in colour. BBC2 officially launched colour television. In the same year, “the exciting new sound” of Radio 1 launched, starring many of the presenters heard on offshore pirate radio stations such as Radio Caroline, which had been outlawed.

It was a golden year for advertising. As Clement Freud and Henry the bloodhound amused us with a double-take for Chunky dog food, Meccano treated us to the “Boy in a man’s world” advertising.

Heinz struck gold with a catchy slogan, “Beanz Meanz Heinz”, hatched by Young&Rubicam’s Maurice Drake in a pub. It was accompanied by a jingle: “A million housewives every day, pick up a can of beans and say, Beanz Meanz Heinz.”

Angel Delight and some exceedingly good cakes from Mr Kipling were introduced to the British public for the first time. Initially the Mr Kipling packaging included a handle to carry the box of cakes with, this was later removed, while the handle was incorporated into the logo.

Frisbees and paper clothes were all the rage in 1967. Even the Beatles got in on the act, wearing paper jackets in public. We were glued to The Prisoner, the TV series of number 6, a former secret agent held hostage in the mysterious village. Board games, KerPlunk and Battleship were popular new games.

 What do you think?

To celebrate our 50th Anniversary we have already chosen 50 Golden Brands from 1959 to 2008, but now we want you to help us choose the Golden Brand of 2009 which will be awarded at our 50th Anniversary Gala Dinner on November 16 at the Battersea Evolution.

Which brand do you think is worthy of our Golden Brand of 2009?

(All fields are mandatory)

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 Latest comments

Heinz Meinz happy kids.

I have yet to meet a child who does not love Heinz tomato ketchup or Heinz baked beans.

Posted by Liz on 10/19/2009 | 6:35 PM

ee by gumm

Luxury! and if your all very good.. this Christmas (67)you can have a small tin of the green label Heinz beans all to yourself.. yes Son a whole small tin each!!!

Posted by Allan james on 2/6/2009 | 5:18 AM