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Habitat 

Brand Value: $203 Million 

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 Snapshot

Brand Value - Methodology

Books: Charlie and the Chocolate Factory by Roald Dahl; Entertaining Mr Sloane by Joe Orton

Events: Beatlemania arrives in the US; Nelson Mandela is jailed for life; Lyndon Johnson becomes US president; Nehru, India’s PM, dies

Films: Mary Poppins; Dr Strangelove; Hard Day’s Night

Music: Cilla Black sings “Anyone who had a heart”; The Kinks sing “You Really Got Me”

Newness and new things dominated 1964. There was a flurry of innovations in media and retail, not to mention Flora and the Flymo. Even Mr Potato Head went plastic. While Flora was invented following a plea from the medical community to create a healthy alternative to butter, the Flymo hover mower was inspired by the Hovercraft.

The launch of Britain’s third TV channel, BBC2, didn’t quite go as planned. A huge power failure from Battersea Power Station on the evening of launch caused the Television Centre to lose all power meaning the scheduled programmes on the new channel failed to be broadcast. Playschool, the first ever pre-school TV programme ended up being the first show to be broadcast on BBC2, “which window shall we look through today?” Meanwhile, a lavish adaption of The Forsyte Saga attracted huge audiences to the fledgling channel.

Two key retail brands launched in 1964 – Biba and Habitat, both around the fashionable Kings Road area in central London. While Habitat focused on well-designed modern furniture and accessories; Biba’s affordable fashions extended into a whole new lifestyle.

Terence Conran, Habitat’s founder has said that one of the main reasons of Habitat’s initial success was that it was one of the few places that sold cheap Pasta storage jars just as the market for dried pasta took off in the UK.

The debut of the Esso Tiger, "Put a tiger in your tank," and Timex’s ticking ad from “It takes a licking and keeps on ticking!” both won awards.  The Pirelli calendar was launched.Pop pickers enjoyed their first ever Top of the Pops, ending with The Beatles who played the week’s number one, I Want to hold your hand’. The TV show was initially commissioned for just six shows. Meanwhile, in September 1964, a new broadsheet with a logo featuring an orange disc was launched, called The Sun.

 What do you think?

To celebrate our 50th Anniversary we have already chosen 50 Golden Brands from 1959 to 2008, but now we want you to help us choose the Golden Brand of 2009 which will be awarded at our 50th Anniversary Gala Dinner on November 16 at the Battersea Evolution.

Which brand do you think is worthy of our Golden Brand of 2009?

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 Latest comments

It happens occasionally

Goodbye Biba, Hello Habitat

Posted by Habitat on 2/2/2009 | 10:06 PM

Biba

Interesting choice for the top 50, but a brand that encapsulates all that was good about London in the 60's. maybe london should have been the 60's brand?

Posted by Paul Cackett on 6/30/2008 | 2:47 PM

Pedigree Chum

Launched 64 & grew to become largest UK grocery brand in 80s, must surely qualify as leading brand from 64. Agree comment re Biba long since dead. habitat much more important but not as much as Pedigree Chum

Posted by Peter Mitchell on 6/11/2008 | 6:49 PM

Wrong choice

Biba does not deserve it's place in this list. Habitat must be a better candidate, if the choice is one of these.

Posted by James Marshall on 6/11/2008 | 12:03 PM