previous year
next year

Schweppes 

Schhh . . . you know who 

 Vote

>>Vote for this brand<<

 Snapshot

Brand Value - $686m

Brand Value - Methodology

Books: The Bell Jar by Sylvia Plath; Collected Poems by TS Eliot selected by the author on 75th birthday

Events: JFK shot; Profumo resigns over sex scandal; The Great Train Robbery

Films: The Great Escape; The Birds; Cleopatra

Music: The Beatles hit the big time; Gerry and the Pacemakers


The very first Doctor Who time travelled into 1963 as an elderly man and grandfather. Accompanied by a radiophonic theme tune and an enduring monster called the dalek, Doctor Who grew to become a national institution. Two years on and The Beatles would guest star in a Dr Who episode singing Ticket to Ride. Worlds of science fiction and reality collided with the launch of Polacolour Land Film and instant colour photographs, invented by Edwin Land, founder of Polaroid Cameras.

Meanwhile, “Schhhh … You know who”, Schweppes’ advertising with an onomatopoeia to emulate the sound of its bottles opening, was winning awards. Its Christmas campaign featured a child dreaming on Christmas Eve while Jingle Bells jingle and a sleigh drawn by reindeer appear with Santa saying: “Schhhh … You know who! Ho-ho-ho-ho!”

A girl next door called Sindy made a grand entrance for British girls looking for an alternative to the more glamorous Barbie. She had curly bobbed hair and wore jeans and a striped shirt. Diplomacy, a board game based on Europe before the First World War was also a top seller in 1963.

Women across Britain were also introduced to a revolutionary new diet plan called Weightwatchers. Launched by New Yorker, Jean Nidetch, two years previously, Weightwatchers was built around the concept of community and the fact that women were more likely to diet successfully if they could be supported by friends sharing the same experience.

 What do you think?

To celebrate our 50th Anniversary we have already chosen 50 Golden Brands from 1959 to 2008, but now we want you to help us choose the Golden Brand of 2009 which will be awarded at our 50th Anniversary Gala Dinner on November 16 at the Battersea Evolution.

Which brand do you think is worthy of our Golden Brand of 2009?

(All fields are mandatory)

characters left

 Latest comments

Spymaster

William Franklyn was brill, and what a voice..

Posted by David on 10/10/2009 | 12:12 PM

tovett

great brand - schim schweppes schim

Posted by graham on 6/17/2009 | 4:56 PM

Nostalgia

I remembered I was there.

Posted by Fernando Carrera on 2/26/2009 | 7:23 PM

Fab brands

The Beatles, undeniably. Brian Epstein was a canny enough brand manager, understanding good design, presentation and marketing generally.

Posted by Steve Thomson on 9/30/2008 | 1:02 PM

Schweppessssssssssssssss

The best brand...........

Posted by Danica on 7/1/2008 | 7:14 AM

The Fab Four

I'd say that the Beatles conquering America was the highlight of 1963 . . . but was this before bands were brands?

Posted by Terry Willard on 6/9/2008 | 7:14 PM