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1959
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Mini 

Brand Value: $426 Million 

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 Snapshot

Brand Value - Methodology

Books: Naked Lunch by William S Burroughs; Sweet Bird of Youth by Tennessee Williams

Events: Fidel Castro becomes Cuban President; Buddy Holly is killed; world glimpses far side of moon; British PM Harold Macmillan; Soviet premier Nikita Khrushchev talk peace

Films: Some Like It Hot; Ben-Hur

Music: Connie Francis sings “Lipstick on your Collar”

It was the year Alec Issigonis, the man behind the groundbreaking Morris Minor, developed the Mini prototype. By June, around 100 minis a week were rolling off the assembly lines in preparation for the August launch.

Even Lord Snowdon, husband of Princess Margaret was unable to persuade Issigonis to alter the original design. The designer refused to replace the original sliding windows with wind down ones for her custom-made model saying it would have ruined her hair-do.

The Mini wasn’t the only revolutionary form of transport to make a grand entrance this year. There was also the Hovercraft, or the “man-made flying saucer” that could hover over land and water. Meanwhile, Xerox launched the first-ever plain paper photocopier.

Barbara Millicent Roberts, better known as Barbie was born. The first Barbie doll wore a black and white zebra striped swimsuit and ponytail in blonde or brunette and marketed as a "Teenage Fashion Model." Around 350,000 Barbie dolls were sold during 1959.

Cadbury introduced the very first flake girl who became famous as a symbol of indulgence and secret pleasure. The early black and white campaigns used the strap line, “Sixpence-worth of Heaven.”

Rowntree’s Fruit Pastilles made its first ever TV ad starring a young couple in a sweet shop, with the voiceover: “Yes, now you too can enjoy the best sweets in the world…. Rowntree’s Fruit Pastilles!” It was up to Fyffe to remind us of the convenience of fruit, “Unzip a banana.”

 What do you think?

To celebrate our 50th Anniversary we have already chosen 50 Golden Brands from 1959 to 2008, but now we want you to help us choose the Golden Brand of 2009 which will be awarded at our 50th Anniversary Gala Dinner on November 16 at the Battersea Evolution.

Which brand do you think is worthy of our Golden Brand of 2009?

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 Latest comments

Persil

Not sure why Persil is selected as another possibility for 1959. By then it was long establised and successful.

Posted by Graham Thomas on 9/30/2008 | 2:04 PM

Why Not Rubik Cube

Why not Rubik Cube , sold over 300M cubes worldwide, an Icon in today's media, movies and advertising. Never did one item in the gameworld ever sell more.l
Truly a classic brand
Mike Moody
CEO
Seventowns Ltd,
Licensor's of Rubik Cube

Posted by Mike Moody on 6/23/2008 | 12:33 PM