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Mini 

Brand Value: $426 Million 

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 Snapshot

Brand Value - Methodology

Books: Naked Lunch by William S Burroughs; Sweet Bird of Youth by Tennessee Williams

Events: Fidel Castro becomes Cuban President; Buddy Holly is killed; world glimpses far side of moon; British PM Harold Macmillan; Soviet premier Nikita Khrushchev talk peace

Films: Some Like It Hot; Ben-Hur

Music: Connie Francis sings “Lipstick on your Collar”

It was the year Alec Issigonis, the man behind the groundbreaking Morris Minor, developed the Mini prototype. By June, around 100 minis a week were rolling off the assembly lines in preparation for the August launch.

Even Lord Snowdon, husband of Princess Margaret was unable to persuade Issigonis to alter the original design. The designer refused to replace the original sliding windows with wind down ones for her custom-made model saying it would have ruined her hair-do.

The Mini wasn’t the only revolutionary form of transport to make a grand entrance this year. There was also the Hovercraft, or the “man-made flying saucer” that could hover over land and water. Meanwhile, Xerox launched the first-ever plain paper photocopier.

Barbara Millicent Roberts, better known as Barbie was born. The first Barbie doll wore a black and white zebra striped swimsuit and ponytail in blonde or brunette and marketed as a "Teenage Fashion Model." Around 350,000 Barbie dolls were sold during 1959.

Cadbury introduced the very first flake girl who became famous as a symbol of indulgence and secret pleasure. The early black and white campaigns used the strap line, “Sixpence-worth of Heaven.”

Rowntree’s Fruit Pastilles made its first ever TV ad starring a young couple in a sweet shop, with the voiceover: “Yes, now you too can enjoy the best sweets in the world…. Rowntree’s Fruit Pastilles!” It was up to Fyffe to remind us of the convenience of fruit, “Unzip a banana.”

 What do you think?

To celebrate our 50th Anniversary we have already chosen 50 Golden Brands from 1959 to 2008, but now we want you to help us choose the Golden Brand of 2009 which will be awarded at our 50th Anniversary Gala Dinner on November 16 at the Battersea Evolution.

Which brand do you think is worthy of our Golden Brand of 2009?

(All fields are mandatory)

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 Latest comments

My first car

was a red Morris Mini-minor which cost £20 to buy and £66 to insure for a year (TP,F&T). It was November 1975 and I had just turned 18 but I can still remember the registration - CPU360B !

Posted by Gary on 8/11/2009 | 3:44 PM

I was fetched in a Mini

when I arrived in London in 1973 from Canada. I loved the cosiness and the nippyness of it. Most memorable trip was around Hyde Corner roundabout from Victoria Station!

Posted by Helen on 7/11/2009 | 6:24 PM

Classic Mini

First car a '63 Austin Mini, 3 more over following 10 years. Wife now has Mini30 which we bought brand new in '89 and is still in perfect condition (some restoration). Great little car. BMWs is not a mini.

Posted by Alan John on 5/7/2009 | 10:37 AM

Londis

1959 was also the year that the convenience store Londis was created. Now with 2,000 independent stores across the county its yet another fantastic brand that's still going strong.

Posted by Loretta Freeman on 5/6/2009 | 4:52 PM

My first car

I had a little blue mini as my first car and remember that tremendous sense of freedom. It was also so cute. My mum had two so it was also the car I learnt to drive in and also my first accident colliding with a double decker bus!

Posted by Rona Weekes on 4/23/2009 | 1:45 PM

Love my mini

I drive an F registered mini and love it!!
I had a couple in my teens and early twenties and they were amazing cars.
Now in my 50's and still enjoying the drive.

Posted by N Hydes on 3/4/2009 | 9:58 AM

Mini

Mini I think the biggest little car Britain ever make and still do

Posted by H v Brakel on 2/17/2009 | 12:58 PM

Mini For Me

Must be the Mini for me. Had more fun with those cars than any other. Rallied Minis and Cooper variants in the late 50's and 60's.

Posted by RM, Bolton on 2/11/2009 | 3:32 PM

who frogot the Fruit gums mum !!!

Rowntree’s ...

Posted by V. south of France on 2/6/2009 | 9:17 AM

un zip a bannana

always sticks your mind

Posted by V. South of France on 2/6/2009 | 9:13 AM