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Direct Line
Brand Value: $98 Million
In 1990 we were all ‘striking a pose’ and vogueing along with Madonna, as catwalk models metamorphosed into something altogether grander and richer – the supermodel. It was this year that Linda Evangelista famously mentioned that she wouldn’t...
Dove
Real Curves
In 2004, a whole nation of British women breathed a sigh of relief with the launch of Dove’s Real Beauty Campaign. Breaking conventions by using real, curvy women in its advertising rather than skinny models, the point of view of Dove, Unilever’s...
Dulux
Brand Value: $326 Million
When we weren’t zooming around on our BMX Bikes wearing Ra-Ra skirts, legwarmers and Deelyboppers in our hair, we were painting our living rooms subtle pastel shades thanks to Dulux.
This was the year Dulux launched a new range of white paints,...
Duracell
No Ordinary Battery Looks Like It Or Lasts Like It
It was a good year for Charlie. As Charlie Chaplin was knighted by the Queen, British women were dousing themselves in a new Revlon perfume called Charlie. Remember the song? “There’s a fragrance that’s here to stay, And they call it......
Join the debate
To celebrate our 50th Anniversary we have already chosen 50 Golden Brands from 1959 to 2008, but now we want you to help us choose the Golden Brand of 2009 which will be awarded at our 50th Anniversary Gala Dinner on November 16 at the Battersea Evolution.
Which brand do you think is worthy of our Golden Brand of 2009?