Benson & Hedges
Brand Value: $7,175 Million
As a red and blue, lycra-clad Wonder Woman kerpowed onto our screens, another wonder woman of sorts was making an impact. Margaret Thatcher, leader of the opposition party, had engaged Saatchi & Saatchi ad agency to help win the General Elect...
Fairy Liquid
Now Hands That Do Dish Can Be Soft As Your Skin
Lemon. If there was one word that summed up marketing and advertising this year, it was lemon. In the US, a VW print campaign was causing ripples across the advertising industry. Using simple headlines like “Lemon”...
Andrex
Soft, Strong and Very Long
Animals were taking over the TV screens, from the cool Cresta bear, to the cute Andrex puppy. Not to mention Geoffrey, Zippy, Bungle and George from the new TV kids show, Rainbow. (Incidentally, film star Jeremy Irons began his ...
Cadbury
Brand Value: $2,556 Million
It was the year coloured balls cascaded through San Francisco streets for Sony, Snickers brought us an angry Mr T, Shreddies gave us knitting grannies, Skoda built a car from cake and Cadbury’s Dairy Milk reinvented itself with a drum-playing Gor...
OXO
It's the little things that make it home
In 1983 we had a reason to get up early in the morning with the advent of TV-am breakfast television. A Swiss watch company Swatch introduced the concept of fashionability to watches and the CD was launched. British students clamoured to ask Bloc...
Smirnoff
Brand Value: $1,883 Million
Smirnoff made vodka chic, Martians mocked us for mashing potatoes, The Tetley Tea Folk soothed us with a cup of tea and the Cadbury Flake Girl seduced us with the crumbliest, flakiest chocolate. Meanwhile every young kid wanted to be cruising up ...
Schweppes
Schhh . . . you know who
The very first Doctor Who time travelled into 1963 as an elderly man and grandfather. Accompanied by a radiophonic theme tune and an enduring monster called the dalek, Doctor Who grew to become a national institution. Two years on and The B...
McDonalds
Brand Value: $10,417 Million
It will be seen as the year of financial meltdown, the year consumers realised that not all banks can be trusted and that safety and caution should dominate investment decisions rather than risky high interest rates. It will be seen a...
Ariel
Brand Value: $103 Million
It was a year of flight and adventure. The world got smaller with Concorde’s debut flight and the universe got smaller as man walked on the moon. “One small step for man... one giant leap for mankind,” said Apollo 11’s Neil Armstrong to an es...
Join the debate
To celebrate our 50th Anniversary we have already chosen 50 Golden Brands from 1959 to 2008, but now we want you to help us choose the Golden Brand of 2009 which will be awarded at our 50th Anniversary Gala Dinner on November 16 at the Battersea Evolution.
Which brand do you think is worthy of our Golden Brand of 2009?