Toyota - Corolla
A car to be proud of
This year we said an emotional farewell to supersonic aircraft, Concorde, as it soared on its final transatlantic flight, ending 27 years of aviation history. The plane, which cost passengers £9,000 a ticket, reached 1,350mph and 60,000 feet duri...
Marks and Spencer
M&S food is not just food
2006 was the year the new management team at M&S could breathe a sigh of relief. Following an unblinkered focus on getting the right products at the right prices in the right places and a confident coherent marketing campaign, M&S had bec...
Dove
Real Curves
In 2004, a whole nation of British women breathed a sigh of relief with the launch of Dove’s Real Beauty Campaign. Breaking conventions by using real, curvy women in its advertising rather than skinny models, the point of view of Dove, Unilever’s...
Heinz
Beanz Meanz Heinz
The world was painted in colour. BBC2 officially launched colour television. In the same year, “the exciting new sound” of Radio 1 launched, starring many of the presenters heard on offshore pirate radio stations such as Radio Caroline,...
Benson & Hedges
Brand Value: $7,175 Million
As a red and blue, lycra-clad Wonder Woman kerpowed onto our screens, another wonder woman of sorts was making an impact. Margaret Thatcher, leader of the opposition party, had engaged Saatchi & Saatchi ad agency to help win the General Elect...
Hovis
As Good Today As Its Always Been
It was all about nostalgia. As England and Ireland were rocked by IRA bombs, brands offered some light relief. We were reassured by a young boy on a bike delivering bread up a steep cobbled hill and a saggy, old cloth cat called Bagpuss.
...
Ariel
Brand Value: $103 Million
It was a year of flight and adventure. The world got smaller with Concorde’s debut flight and the universe got smaller as man walked on the moon. “One small step for man... one giant leap for mankind,” said Apollo 11’s Neil Armstrong to an es...
Google
Brand Value: $29,261 Million
Google had been stealthily and swiftly organising the world’s information since its launch four years ago. But 2000 was the year that Google began to make sense for advertisers with the launch of Google AdWords, a revolutionary way to buy and...
Mini
Brand Value: $426 Million
It was the year Alec Issigonis, the man behind the groundbreaking Morris Minor, developed the Mini prototype. By June, around 100 minis a week were rolling off the assembly lines in preparation for the August launch.
Even Lord Snowdon, husband o...