To celebrate our 50th Anniversary we've selected the 50 brands that shone most brightly in each of the last 50 years.
1959 was the year The Marketing Society was founded and the birth of modern marketing. Today, The Marketing Society is the most influential network of senior marketers dedicated to championing marketing in the UK. Fifty Golden Brands is our exploration of the changing role of brands since our foundation.
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Selecting a brand for each of the past 50 years was not easy. Our shortlist was assembled using a variety of different criteria. Which brands were launched, relaunched or revamped? Who was winning awards? Who were the top spenders and the top sellers? And which brands encapsulated the zeitgeist of the year?
This is not a definitive list. It’s a work in progress, a platform for discussion and now we need you to get involved. Who have we missed? Where were you? Which brands shone more brightly? Share your memories and insights of the last 50 years. Your involvement will enable us to finalise the definitive 50 Golden Brands in time for our anniversary in 2009.