To celebrate our 50th Anniversary in 2009, we selected the 50 brands that shone most brightly in each of the 50 years from our launch. 1959 was the year The Marketing Society was founded and the birth of modern marketing.
Today, The Marketing Society is the most influential network of senior marketers dedicated to championing marketing in the UK. 50 Golden Brands is our exploration of the changing role of brands since our foundation.
Selecting a brand for each of the past 50 years was not easy. Our shortlist was assembled using a variety of different criteria. Which brands were launched, relaunched or revamped? Who was winning awards? Who were the top spenders and the top sellers? And which brands encapsulated the zeitgeist of the year?
This website also includes memories, insights and opinions from the marketing community and general public at large. It’s a work in progress.